The Internet or the World Wide Web is perhaps the latest method used by companies to promote themselves and their services

 It is one of the "new media".

The technology itself (high speed networks, e-mail, personal computers and useable software) is actually quite old, dating from the 1970s and 80's. What has made the Internet so unique is its wide acceptance, especially in the English speaking world. It is, in effect, an agreed standard for the exchange of information which has been adopted by all major enterprises and a rapidly expanding number of small to medium companies. If you are not taking part in that exchange, then you are missing a serious opportunity.

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Before launching into this new world there are some truths which need to be faced:

Internet Disadvantages

It is not magic. The Internet works best when used to enhance traditional sales an marketing methods.

It is demanding. If you are not familiar with the technology you will need help. Fortunately this is close to hand.

It places additional burdens on a company. If you ask for new business , do not be surprised when you get enquiries from prospects who expect a prompt reply!

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The Internet Advantages:

It creates a level playing field in that anyone can participate

It is fast, allowing business to be conducted more efficiently. Deals can be concluded in real-time reducing dependency on snail-mail

It has global reach, allowing easy access to prospects in geographic areas you might otherwise not get to. You can now attract and talk directly to customers in North America.

It can be more cost effective than traditional marketing methods. For example a brochure is likely to cost more to produce than an web site. Communication costs can be significantly reduced (Internet access 24 hours a day/ 365 days a yea, including telephone charges, now costs less than £20 a month.

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It allows greater flexibility. Prices and product offerings can be changed quickly to reflect new market conditions avoiding costly artwork and reprints.

Hosting is a very specialised area which we do not provide ourselves. A succesful host needs to provide technical support 24 hours a day, 365 days a year. Such is best left to large organisations.

Having worked with a large number of Internet Service Providers (ISP) we do however know the ones which work well and the ones that are to be avoided at all costs.

We will be pleased to advise on which ones will best suit your needs.

Photography and pictures are a key aspect of the Internet. And for such a beautiful place as Wessex photographs and images play a particularly important role in showing outsiders what we have to offer.

You may already have the necessary shots to hand. We can have facilitates for scanning of slides and prints, both of which can be converted to a format suitable for the Internet. In some instances pictures can be taken from existing artwork or brochures.

If you not not have the necessary materials we can provide shots from are archives or take new ones.

While images are important on the Web they should be used carefully. The format used, the size and definition all impact the download time. Care must be taken to ensure the best compromise.

With over thirty years of experience in the computing field we are familiar with most programmes used in the home and office.

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To run a successful mobile app development & website design it is most likely that you will want, as a minimum, to send and receive emails. If you are not familiar with such technology we can help.

On the other hand if you are already familiar with computers you may wish to extend your skills. For example you may want to update your own site on a more regular basis. Again we can provide a crash course to get you started.