The Internet or the World Wide Web is perhaps the latest method used by companies to promote themselves and their services

 It is one of the "new media".

The technology itself (high speed networks, e-mail, personal computers and useable software) is actually quite old, dating from the 1970s and 80's. What has made the Internet so unique is its wide acceptance, especially in the English speaking world. It is, in effect, an agreed standard for the exchange of information which has been adopted by all major enterprises and a rapidly expanding number of small to medium companies. If you are not taking part in that exchange, then you are missing a serious opportunity.

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Before launching into this new world there are some truths which need to be faced:

Internet Disadvantages

It is not magic. The Internet works best when used to enhance traditional sales an marketing methods.

It is demanding. If you are not familiar with the technology you will need help. Fortunately this is close to hand.

It places additional burdens on a company. If you ask for new business , do not be surprised when you get enquiries from prospects who expect a prompt reply!

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The Internet Advantages:

It creates a level playing field in that anyone can participate

It is fast, allowing business to be conducted more efficiently. Deals can be concluded in real-time reducing dependency on snail-mail

It has global reach, allowing easy access to prospects in geographic areas you might otherwise not get to. You can now attract and talk directly to customers in North America.

It can be more cost effective than traditional marketing methods. For example a brochure is likely to cost more to produce than an web site. Communication costs can be significantly reduced (Internet access 24 hours a day/ 365 days a yea, including telephone charges, now costs less than £20 a month.

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It allows greater flexibility. Prices and product offerings can be changed quickly to reflect new market conditions avoiding costly artwork and reprints.

Hosting is a very specialised area which we do not provide ourselves. A succesful host needs to provide technical support 24 hours a day, 365 days a year. Such is best left to large organisations.

Having worked with a large number of Internet Service Providers (ISP) we do however know the ones which work well and the ones that are to be avoided at all costs.

We will be pleased to advise on which ones will best suit your needs.

Photography and pictures are a key aspect of the Internet. And for such a beautiful place as Wessex photographs and images play a particularly important role in showing outsiders what we have to offer.

You may already have the necessary shots to hand. We can have facilitates for scanning of slides and prints, both of which can be converted to a format suitable for the Internet. In some instances pictures can be taken from existing artwork or brochures.

If you not not have the necessary materials we can provide shots from are archives or take new ones.

While images are important on the Web they should be used carefully. The format used, the size and definition all impact the download time. Care must be taken to ensure the best compromise.

With over thirty years of experience in the computing field we are familiar with most programmes used in the home and office.

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To run a successful mobile app development & website design it is most likely that you will want, as a minimum, to send and receive emails. If you are not familiar with such technology we can help.

On the other hand if you are already familiar with computers you may wish to extend your skills. For example you may want to update your own site on a more regular basis. Again we can provide a crash course to get you started.

How did you find this site? The most probable route is that you ran a search on one of the search engines or a directory

 Search engines use automated systems, while directories rely on human editors. If you did not come through a search engine you will have used a more traditional marketing method (business cards, word of mouth, press advertising etc.)

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For the Internet user however, there is only one real means of identifying web sites. Indeed it is widely accepted that 95% of pages are found this way. Thus relatively few pages are found by browsing links and even fewer by banner advertising. The result is that unless you are listed in the search engines there is little chance you will ever be found.

In the early days getting listing was relatively easy and free. Search engines were hungry for information. But, as the volume has grown, so the top ones have grown more selective. A few now require a one off payment (usually around $200). While there is a tradition of free access on the Internet such a charge is more analogous with the fees levied by Yellow Page listings. The advice now must therefore be that if you want to get onto Yahoo in a reasonable time... cough up!

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That said, there are many things which can be done to a mobile app development & website design to make it more attractive to search engines and directories. Many mobile app development & website design owners find that they are being bombarded by companies promising to increase their search engine rankings in return for large sums of cash by. Be very careful. Yes these systems work, but badly applied they will work against you as they are often regarded as spam.

 

The first and most fundamental rule of making a site search engine friendly is to give it what it wants:

A good looking site, without broken links or pages under-construction which offers the user some unique content and applies standard HTML.

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This is at least half the battle. Once this is done you can attack key word positioning, meta tags, comments, alt tags etc. etc. etc...

Below are listed the top search engines and directories as listed by searchenginewatch.com. Search engines are forever changing their rules and this is perhaps the best way of keeping ahead of the news. They also offer excellent advice on how to best optimise a site.

Over the past 10 years we have worked on web sites for a number of customers and we are proud to show a representative sample of our past efforts:-

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Fishingnet.com

An extensive site which promotes angling in Wessex. It ranks highly for fishing across a wide range of search engines and is well regarded by anglers worldwide.

The Cross

Superb restarant with rooms in Kingussie. The site is now updated by the owner. Over 70% of bookings now come from the Internet

You have probably spent considerable sums positioning, packaging and promoting your company or services

 It is likely and advisable that you take advantage of past efforts. A brand image takes time to establish, although there may be reasons to start again.

Not everything works on the Internet as it does in hard copy and other media. With such a volume of information at the touch of a button, readers have a much shorter attention span. If it does not happen quickly you are unlikely to get your message across.

The Web is highly pictorial, but this too comes with a disadvantage because images can take a long time to load. It is important to use the correct file formats for the image type and to compress them as much as possible without degrading the quality too much.

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Bear in mind that people use different browsers and different screen sizes so your design must reflect the technology likely to be in use by your target audience. It may be necessary to create multiple sites.

We offer different packages depending on your needs:-

Pages on Fishingnet

Page listings £12.50p.a./Free

Your Own mobile app development & website design Starter Package £300

6 pages

Your own Domain Name.

Your own encrypted email address.

Hosting for one year.

Submission to major search engines.

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Enterprise Package P.O.A.

Multiple pages

Your own Domain Name.

Multiple encrypted email addresses.

Shopping cart or Content Management system.

Hosting for one year.

Submission to search engines.

Maintenance updates.

Wessex mobile app development & website design Designers is a company based out of Dorchester in Dorset - Wessex.

It is owned and operated by Paul Fishlock. For 15 years Paul worked at a senior level for financial institutions and international press organisations, running real-time financial information systems - in many ways the forerunner for today's Internet.

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More recently Paul has worked as a Fisheries Manager looking after fishings for a Hotel and several estates in Scotland. He is a qualified instructor and biologist as well as an avid angler and thus has an intimate understanding of the subject.

Recently Paul moved back to Dorset in order to enjoy the warmer environment. He brought with him an exceptional skill set and considerable experience, which he now puts to good use helping many Wessex enterprises.

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Paul's experience has included sales and marketing as well technical and editorial. This broad range of skills has been particularly useful in applying new media technologies to the needs of local businesses.

Wessex mobile app development & website design Designers

7 Peverell Avenue East,

Poundbury,

Dorchester

DT1 3RH

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