How did you find this site? The most probable route is that you ran a search on one of the search engines or a directory

 Search engines use automated systems, while directories rely on human editors. If you did not come through a search engine you will have used a more traditional marketing method (business cards, word of mouth, press advertising etc.)

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For the Internet user however, there is only one real means of identifying web sites. Indeed it is widely accepted that 95% of pages are found this way. Thus relatively few pages are found by browsing links and even fewer by banner advertising. The result is that unless you are listed in the search engines there is little chance you will ever be found.

In the early days getting listing was relatively easy and free. Search engines were hungry for information. But, as the volume has grown, so the top ones have grown more selective. A few now require a one off payment (usually around $200). While there is a tradition of free access on the Internet such a charge is more analogous with the fees levied by Yellow Page listings. The advice now must therefore be that if you want to get onto Yahoo in a reasonable time... cough up!

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That said, there are many things which can be done to a mobile app development & website design to make it more attractive to search engines and directories. Many mobile app development & website design owners find that they are being bombarded by companies promising to increase their search engine rankings in return for large sums of cash by. Be very careful. Yes these systems work, but badly applied they will work against you as they are often regarded as spam.

 

The first and most fundamental rule of making a site search engine friendly is to give it what it wants:

A good looking site, without broken links or pages under-construction which offers the user some unique content and applies standard HTML.

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This is at least half the battle. Once this is done you can attack key word positioning, meta tags, comments, alt tags etc. etc. etc...

Below are listed the top search engines and directories as listed by searchenginewatch.com. Search engines are forever changing their rules and this is perhaps the best way of keeping ahead of the news. They also offer excellent advice on how to best optimise a site.

Over the past 10 years we have worked on web sites for a number of customers and we are proud to show a representative sample of our past efforts:-

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Fishingnet.com

An extensive site which promotes angling in Wessex. It ranks highly for fishing across a wide range of search engines and is well regarded by anglers worldwide.

The Cross

Superb restarant with rooms in Kingussie. The site is now updated by the owner. Over 70% of bookings now come from the Internet